SOHO Champion Company Shines at the 138th Canton Fair with Innovation, Sustainability, and Global Vision
Guangzhou, China – October 2025 — At the 138th China Import and Export Fair (Canton Fair), SOHO Champion Company reinforced its reputation as a reliable and forward-looking exporter through a compelling display of innovation, sustainability, and market-responsive design. As a Silver VIP exhibitor under SOHO Holdings, SOHO Champion presented a diverse portfolio spanning apparel, home textiles, children's wear, and eco-friendly toys—each category reflecting the company's commitment to quality, environmental responsibility, and cross-cultural relevance.
A standout moment came during the Fair's official New Product Launch event, where SOHO Champion's “Champion Pleated Tennis Set,” “Cloud-Touch Training Collection,” and "Light-Utility Sportswear Series" were selected for spotlight presentation. These collections—already featured in the popular “Discover Canton Fair With Bee&Honey” campaign—garnered strong interest from international buyers and media alike. Qiu Junxian, representing SOHO Champion's Apparel Division Ⅲ, highlighted the integration of advanced fabrics, ergonomic tailoring, and lifestyle functionality that define these lines. “Being part of this platform isn't just an honor—it's a responsibility,” she said. “It pushes us to innovate not just for style, but for real-world wearability across markets.”
Sustainability was woven into every thread of SOHO Champion's exhibition. In the outdoor sportswear section, the company unveiled the world's first 100% indigo-dyed recycled nylon outerwear series, including 3L/2L hardshell jackets engineered for extreme alpine conditions. Using plant-based dyes and regenerated ocean plastics, the collection achieves full circularity without compromising performance: waterproof ratings exceed 20,000mm, breathability surpasses 15,000g/24h, and all seams are fully taped for stormproof reliability. “For true explorers, gear is an extension of values,” said Zhang Jie, head of the sportswear booth. “We design to protect both people and planet.”
The children's wear zone offered a gentler yet equally impactful statement: a bamboo fiber infant and kids' line that combines natural softness, inherent antibacterial properties, and region-specific aesthetics tailored for Latin American and Middle Eastern consumers. By aligning with rising demand for non-toxic, eco-conscious children's products, SOHO Champion positions itself at the intersection of health, culture, and sustainability.
Meanwhile, the home textiles division embraced digital transformation. Through a hybrid "phygital" display—blending physical samples with immersive online visuals—SOHO Champion presented a complete hospitality textile ecosystem, from bedding to bath and table linens. This dual-channel approach not only enhances buyer engagement but signals the company's strategic pivot toward integrated e-commerce and global retail partnerships.Global partners are welcome to visit www.hhlinen.com and experience firsthand the digital sourcing platform we've created for you.
Even the toy section reflected SOHO Champion's green ethos: balance-training "stepping stone" sets made from recyclable plastics and plush toys crafted from certified sustainable fibers delighted visitors while meeting stringent safety standards.
From tennis courts to mountain trails, nurseries to hotel suites, SOHO Champion's 138th Canton Fair presence affirmed its evolution from manufacturer to solution provider. The company is not just adapting to global trends—it's helping shape them.
Looking ahead, SOHO Champion will double down on youth talent development, circular supply chains, and cross-border digital commerce—proving that state-owned enterprises can lead with agility, ethics, and ambition in today's dynamic trade landscape.
